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Publicité Cinéma

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29/01/2021 – Selon Cinetel, janvier avait enregistré le 3e meilleur account de ces dix dernières années et avant l’urgence sanitaire, les entrées étaient en hausse de 20% par affinity à 2019

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In 2020, the Covid-19 communicable laid annoy to an Italian box appointment which was acutely on the up, announcement acceptable after-effects in 2019 (read our news) and recording a added than able alpha to the new year. Indeed, civic productions stood able in animosity of the crisis, abstraction themselves out a 56.56% bazaar allotment (compared to 2019’s 21.24%) and earning the area €103.2 actor in balance (135 actor in 2019; -23.57%). These are the abstracts to appear from Cinetel’s abstracts on 2020 cinema screenings, which acknowledge a blur bazaar addled bottomward by the bloom crisis and angry with five-month-plus cinema closures, at a time back the industry was aloof alpha to almanac a acceleration in balance with account to the antecedent year.

In 2020, the Italian box appointment becoming €182,509,209 for 28,140,682 cinema admissions which, back compared to 2019, represents a abatement in balance and admissions of 71.30% and 71.18% respectively. 2020 started out blithely in agreement of balance in the ages of January, recording the third best aftereffect of the accomplished 10 years and the fourth best aftereffect overall, afore the €100 actor becoming in 1995 (the year Cinetel began allegory statistics). Towards the end of February, afore the crisis hit, the bazaar allotment had grown, in agreement of takings, by over 20% compared to 2019, admitting the closing year recording the 5th best aftereffect in agreement of balance back 1995.

246 new films were broadcast in cinemas for the aboriginal time in 2020 (-277 compared to 2019), 124 of which were Italian productions or co-productions. The active force abaft the absorbing after-effects racked up by civic films in the months of January and February was Tolo Tolo [ lire aussi :bande-annoncefiche film], which provided the industry with its aboriginal balance for the year in the anatomy of €46.2 million. Besides Checco Zalone’s offering, the year’s additional and third best after-effects were accomplished by a added two Italian titles: Me contro Te – La Vendetta del Signor S [ lire aussi :bande-annoncefiche film]  (9.5 million) and Odio l’estate [ lire aussi :bande-annoncefiche film] (7.5 million). Sitting calmly in seventh and eighth place, meanwhile, were Hammamet [ lire aussi :critiquebande-annoncefiche film] and The Best Years [ lire aussi :critiquebande-annoncefiche film] with 5.6 and 5.7 actor in takings.

LE CINEMA, UN MEDIA PUBLICITAIRE ACCESSIBLE AUX PME - publicité cinéma

American cinema saw a notable bead in its bazaar share, with an all-embracing aftereffect of 28.42% (compared to 65.15% in 2019) and balance approximating €51.8 actor (414.3 actor in 2019; -87.48%). Afterward abaft the Italian and US performances comes that of British blur (€16.6 actor taken at the box office; bazaar share: 9.12%), Korean productions (€4.6 million; bazaar share: 2.55%), attributable primarily to the success enjoyed by Parasite, and again French cinema (€3.7 million; bazaar share: 2.04%).

With attention to the cinemas themselves, a bit-by-bit accretion was acclaimed afterward their re-opening from 15 June. On 30 June, 168 cinemas, for a absolute of 346 screens, had resumed activities, with these numbers ascent to 391 and 670 in July, and 730 and 2,315 in August, afore levelling out in September and October to absolute a little over 900 cinemas and 2,881 screens in operation. The greater abundance of cinema complexes ( 86) and screens ( 122) recorded in Cinetel’s 2020 sample compared to that of 2019 (1,309 cinemas and 3,667 screens) is able-bodied account a mention. This access can be attributed to the admittance in the sample – afterward the advance of the “Moviement Village” activity – of 152 new “summer alfresco arenas” (equating to 158 added screens than in 2019) which were utilised added than they had been in the past, in adjustment to accommodate audiences with an befalling to watch films on the big awning safely, in the accessible air.

Publicité Cinéma – publicité cinéma
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